{"id":4214,"date":"2017-07-04T10:34:00","date_gmt":"2017-07-04T08:34:00","guid":{"rendered":"https:\/\/pyramid-computer.com\/?p=4214"},"modified":"2021-04-19T14:10:24","modified_gmt":"2021-04-19T12:10:24","slug":"instore-navigation-analytics-praezise-lokalisieren","status":"publish","type":"post","link":"https:\/\/polytouch.pyramid-computer.com\/de-de\/instore-navigation-analytics-praezise-lokalisieren\/","title":{"rendered":"Instore Navigation &#038; Analytics &#8211; Pr\u00e4zise lokalisieren"},"content":{"rendered":"\n<p><em>\u00dcblicherweise werden Wlan\/Wifi-Ortungssysteme eingesetzt, um mit Kunden-Smartphones am Point of Sale zu kommunizieren. F\u00fcr eine exakte Navigation reicht diese Technik aber nicht aus.<\/em><\/p>\n\n\n\n<p>Physikalisch lassen sich die f\u00fcr die Indoor-Lokalisierung eingesetzten Verfahren in zwei Kategorien einteilen: Einerseits die Positionsbestimmung durch Aussenden und Empfang mechanischer Wellen, also h\u00f6rbarem Schall oder Ultraschall, und andererseits durch Aussenden und Empfang elektromagnetischer Wellen verschiedener Frequenzbereiche, also zum Beispiel sichtbares oder infrarotes Licht sowie Mikro- oder Radiowellen. Zu dieser Kategorie geh\u00f6ren die Wlan\/Wifi- bzw. Bluetooth Low Energy (BLE)-Verfahren.<br>Der Einsatz von Wlan oder BLE f\u00fcr Lokalisierungen im Handel erscheint naheliegend, da entsprechende Installationen in vielen Geb\u00e4uden ohnehin vorhanden und die Hardware-Kosten gering sind.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/pyramid.hello-flame.comwp-content\/uploads\/2020\/02\/rt_special217_InstoreAnalytics_Navigation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Jetzt den kompletten Artikel lesen!<\/a><\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Kontakt<\/h3>\n\n\n\n<p>Pyramid Computer GmbH<br>Abteilung Marketing<br>B\u00f6tzinger Stra\u00dfe 60<br>79111 Freiburg<br><a href=\"mailto:janine.englert@pyramid.de\" target=\"_blank\" rel=\"noreferrer noopener\">Kontakt<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcblicherweise werden Wlan\/Wifi-Ortungssysteme eingesetzt, um mit Kunden-Smartphones am Point of Sale zu kommunizieren. F\u00fcr eine exakte Navigation reicht diese Technik aber nicht aus. Physikalisch lassen sich die f\u00fcr die Indoor-Lokalisierung [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-4214","post","type-post","status-publish","format-standard","hentry","category-pressespiegel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instore Navigation &amp; Analytics - Pr\u00e4zise lokalisieren &#187; Pyramid Computer<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instore Navigation &amp; Analytics - Pr\u00e4zise lokalisieren\" \/>\n<meta property=\"og:description\" content=\"\u00dcblicherweise werden Wlan\/Wifi-Ortungssysteme eingesetzt, um mit Kunden-Smartphones am Point of Sale zu kommunizieren. F\u00fcr eine exakte Navigation reicht diese Technik aber nicht aus. 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